01.
Universality
Everyone in the world, regardless of race, religion, or age, deserves the right to manage their data after death.
02.
Continuance
Your human rights while you're alive should be the same once you die.
03.
Openness
Death should no longer be taboo;
death should be accepted, and in some situations, eventually celebrated.
04.
Immortality
Everyone in the world deserves to live forever online if they so choose.
05.
Personal Choice
Living forever is not about selfish needs or greed. Living forever is purely for family and loved ones: to carry on legacy and to heal the grieving.
